We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.
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Better education, measurement, data capabilities and collaboration are just some of the ways audio can grow its presence, experts say.
Stop being ashamed. There is an abundance of fantastic work and innovation taking us on the journey back to a proud industry.
Finch will oversee RSMB’s work on Rajar quality control, sampling, weighting, processing and reporting of UK radio listening.
Many of the UK’s most trusted and experienced leaders in media and advertising are once again joining forces to judge this year’s awards.
The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.
The BBC is considering introducing ads in selected podcasts on commercial sites in the UK, but there is some criticism to the news.
Mail Metro Media’s chief revenue officer sits down with Jack Benjamin to discuss the publisher’s multimedia strategy in what is a key year for politics and sport.
The Media Leader is teaming up with 10 companies to launch the conference on 18 April.
Ken Bruce’s popular quiz show will make its weekend debut as part of sponsorship activity for Dacia.