Podcast creators and platforms are now looking beyond the sector, with ambitions to muscle in on live events, or striking licensing deals with film and TV networks.
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Since LBC’s first broadcast in 1973 commercial radio has come a long way. Here’s a breakdown of the biggest milestones.
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To mark this big birthday for commercial radio, The Media Leader is doing a series of features with the UK’s major radio companies and a look back at the major milestones that have shaped the medium.
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On a previous episode of The Media Leader Podcast, Radiocentre CEO Matt Payton discussed how audio listening habits have changed rapidly in recent years to the benefit of commercial radio.
The Media Leader asks Absolute Radio’s content director about the biggest milestones in its 15 years and what’s next for home of music and comedy radio.