Global has retained the exclusive ad sales contract again to represent ITV’s podcast portfolio via its Digital Ad Exchange (DAX).
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With their podcast media agency Telling Media Acast execs Georgie Holt and Christiana Brenton want to close the performance and education gap in podcast advertising in the UK and Europe.
Spotify beat or met most expectations in its recent quarterly earnings, but hinted at more efficiency and a lower headcount in its quarterly earnings call.
Analysis: This is potentially a big win for commercial radio’s incumbent players as the UK’s laws around commercial radio aim to keep up as listening has rapidly migrated online in recent years.
Analysis: The publisher is seeking to aggressively expand into podcasting and short- and long-form video.
Magners has partnered with Good-Loop to create an ad campaign whose revenue will directly fund efforts to support the UK’s struggling bee population.
This month marks the 20th anniversary of the first podcast recording. The Media Leader asks industry figures and colleagues about their recent podcast discoveries and all-time favourites.
In brief: Acast executives Georgina Holt and Christiana Brenton have left to start a new venture.
Interview: Dominic Williams divulges how he hopes to transform his commercial team for a new era selling against AV content, and why advertisers aren’t ultimately concerned with the Mail’s controversial coverage.
Global first in-house ad campaign for its hit music radio station Capital will run on TV, cinema, outdoor and social media.