DMG Media has appointed Jamie East to a new position as head of podcasts.
A veteran podcaster, East has helped produce podcasts for clients including Bauer, Samsung, Netflix and Sky, as well as daily news podcast The Smart 7.
East will begin his role on 8 August and report directly to Mail editor Ted Verity and director of publishing strategy Vere Harmsworth.
Analysis: The Mail is coming for the world of audio
The hiring of East for the new role in podcast production at the Mail follows Mail Metro Media, the commercial arm of the publisher, making hiring moves of its own. Earlier this month, the outfit hired former Guardian sales director Guy Edmunds for a newly created role as media director of video & podcast.
The publisher is seeking to aggressively expand into podcasting and short- and long-form video. Dominic Williams, Mail Metro Media’s chief revenue officer, detailed in a recent interview with The Media Leader how he’s pushing his team to “up our game” in audio-visual content and sales.
“I want to be known for video,” said Williams. “I want to be known for podcasts.”
With Edmunds in place on the commercial end, it was only a matter of time before the Mail expanded its editorial footprint in podcasting.
