Audience for Ken Bruce’s show on Greatest Hits Radio ticked up in Q4 2023 to 3.8m, marginally narrowing the gap between the Bauer station and Bruce’s former employer, BBC Radio 2.
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BBC Radio 2 saw weekly reach fall by over 1m as Global and Bauer stations continued to see growth, particularly the latter’s Greatest Hits Radio.
Smart speaker listening now accounts for 14.7% of total listening, as total digital listening now comprises a 72% share.
Octave’s director of revenue shares his mountain dreams and his advice for someone wanting a job in media sales.
Megan Davies also reflected on highlights from the event’s main panel, which heard rallying cries for the return of creativity in media.
Pay.UK’s Current Account Switch Service, has added Twitch to its plan for the first time to target “hard-to-reach young adults”.
With in-housing on the rise and a continued focus on efficiency and targeting, the industry could do better to quantify the value of creativity.
Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.
| Maria Iu
UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.
After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos’ sales chief for audience measurement.