Strategy Leaders: Media habits between old and young may be diverging, but the same planning mistakes are at risk of repeating themselves.
More Strategy Leaders articles
Anti-knife crime charity The Ben Kinsella Trust has launched a campaign for Mother’s Day with Clear Channel UK using AI machine learning.
Steve Taylor reviews Richard Shotton’s latest book on the overlap between behavioural psychology and marketing and economics.
Strategist Simon Carr looks at the changing pace of cultural exchange, and how this might impact the creation of new and unique ideas
Research suggests that the majority of planners think so. But a publication set to be released by the Advertising Association’s Credos think tank suggests otherwise…
A booming and evolving global sports industry requires uncomfortable changes and a provocative approach to embrace the new way and thrive.
If we really want to get tasked with solving problems rather than delivering prescribed outputs, then we need to get much, much better at diagnosing problems. But how, asks Havas Media’s strategy head.
At best campaign KPIs can be effective, but at worst they are useless and misleading. How should you choose what is right for your campaign?
Strategy Leaders: If advertisers do not redefine what ‘peak’ is in the changing media landscape, they risk missing opportunities to reach engaged audiences.
In difficult times we must use empathy in advertising at the right time and in the right place to inspire the right reaction not only from consumers, but also clients, media owners and agencies.