Think about how you as a brand can help. Do not think about how you can sell.
More Strategy Leaders articles
Please look out for it on your Thursday newsletter from next week. We’ve some exciting plans for the Tuesday edition which will be revealed very soon.
Successful planners are those who embrace data and technology to help perform their roles more effectively.
Adland needs to take proactive steps to prepare for demographic change, argues OMG’s Phil Rowley.
As consumers’ budgets are squeezed further by hikes in streaming prices, brands need to think “radically” about opportunities to retain customers in addressable AV.
In the context of slower economic growth and rising input costs, retail media spend growth represents a further headwind for brand owners.
Customer experience and media are becoming increasingly intertwined, and both must operate in tandem to create more valuable and relevant experiences.
Most copy is forgettable when it is both unremarkable and wedged cheek by jowl amongst other insistent messaging. Space is an advertiser’s best friend.
There has never been a more important time to stay attuned to your customers through a flexible research approach.
Brands need to go back to their core utility to find their higher purpose or risk becoming irrelevant.