Strategy Leaders is moving to Thursdays

Strategy Leaders is moving to Thursdays
Letter from the editor

It’s been nearly a year since we launched Strategy Leaders, our weekly commitment to feature thought leadership, news and analysis about media strategy.

Please look out for it on your Thursday newsletter from next week. We’ve some exciting plans for the Tuesday edition which will be revealed very soon.

In the meantime, please sign up to The Media Leader‘s Daily newsletter, where we feature all the latest opinion, analysis and round-up the industry news all in one place. Our regular columnists include former Aviva marketer Jan Gooding, media agency founder Nick Manning, renowned strategist Laurence Green, strategy and transformation consultant Sabrina Clarke, and TV broadcast expert Stephen Arnell.

  • Monday features my weekly column, 100% Media 0% Nonsense: this week I’ve written about how the link between recession and media appears to be changing.
  • Tuesday (coming soon)
  • Wednesday features the essential take on the business of journalism and broadcast media from former BBC Newswatch presenter and The Times media editor Raymond Snoddy, whose latest piece discusses the BBC’s decision to discontinue classified sport bulletins.
  • Thursday (from next week) will feature Strategy Leaders, our digest of media strategy articles by the industry’s brightest planners and strategists and regular strategy features such as The Media Plan.



I’d like to thank all our contributors who have helped to make Strategy Leaders an essential resource for the commercial media industry over the last year. You can read our Strategy Leaders articles here.

David Beaton, senior partner and co-owner of Navigation ME (Marketing Effectively)

Dan Brown, chief strategy officer, global growth, at WPP media agency Wavemaker

John Byrne, head of Product 7th Minute, a broadcast media insights company

Rebecca Candeland, head of broadcast at media agency Total Media

Simon Carr, chief strategy officer at Omnicom media agency Hearts & Science

Heather Dansie, insights director at Starcom

Tom Darlington, group strategy director at PHD Global Business

Tom diSapia, chief strategy officer EMEA at media agency UM

Erfan Djazmi, senior vice-president, director of P3 (data, technology & platforms) at IPG media agency Mediahub

Niyi Duro-Emanuel, SVP UK strategy lead at Merkle EMEA

Michael Follett, managing director at Lumen Research

Sam Fowler, chief strategy officer at Craft Media London

Nina Franck, independent comms and media planner

Niki Grant, search director at The Kite Factory

Justin Gibbons, founding partner of Work Research, a media consultancy

Laurence Green, one of the UK’s most renowned advertising strategists MS co-founder of the agencies Fallon London and 101

Eva Grimmett, chief strategy officer at Havas Media Group

Cate Hardiman, head of strategy at Carat UK, the Dentsu media agency

Katy Harkness, strategy director at WPP media agency MediaCom UK

Mike Harper, business strategy and development director at The Beyond Collective

Katie Hartley, managing director, product & innovation, Dentsu Data Labs

Simon Harwood, head of strategy at the7stars

Matt Hill, director of research and planning at Thinkbox

Caroline Hugonenc, global vice-president of research and insights at Teads

Brian Jacobs, founder of Crater Lake & Co BJ&A

Richard Kirk is chief strategy officer at Zenith UK

Charlie Makin, founder of location marketing agency Pintarget, part of the What’s Possible Group

Monica Majumdar, head of strategy at Wavemaker UK

Nick Manning, co-founder of Manning Gottlieb OMD and former CSO at Ebiquity

Simen Moen, head of data analytics at ViewersLogic

Professor Karen Nelson-Field, a media science researcher and founder of Amplified Intelligence.

Enyi Nwosu, chief strategy officer at media agency UM

James Parnum, head of planning at MediaCom UK

Gary Revill, business director at independent media agency M.i. Media

Phil Rowley, head of futures at Omnicom Media Group UK 

Billy Ryan, head of analytics at the7stars

Seena Samani, Mindshare’s head of integrated analytics

Anna Sampson, founder of Anna Sampson Consulting and former insight and strategy director at magazine marketing body Magnetic

Shannon Sinclair, insight manager at the7stars, and Mediatel Young Researcher of the Year, 2022

Steve Taylor, joint chief strategy officer at VCCP Media

Jon Waite, global head of media experience activation at Havas Media Group


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