Spotify has launched a “censored” campaign in the UK to highlight restrictions Apple has on in-app payments and promotions.
More Strategy Leaders articles
Brands need ways to forge close connections with audiences without cookies, so let’s not overlook the common denominators that unite people.
EssenceMediacom’s joint chief strategy officer, Richard Kirk, sits down with Ella Sagar to unpack what “signal strength” means and why it is more enduring than other measures that media planners use.
Pay.UK’s Current Account Switch Service, has added Twitch to its plan for the first time to target “hard-to-reach young adults”.
Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.
Brands must experiment, take risks and make room for adaptive marketing, instead of replicating each other’s strategies, Aliya Rafiq Vaz argues.
There are plenty of opportunities for our industry’s practitioners, writes the editor-in-chief.
We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media’s joint chief strategy officer.
EssenceMediacom’s strategy chief reveals new research into media channel signalling strength.
Breast cancer charity CoppaFeel! has partnered with media company Amaliah to develop a campaign “tailored to the Muslim community”.