We must focus on people, partnering wisely, and let our communication goals guide our channel choice.
Steve Taylor reviews Richard Shotton’s latest book on the overlap between behavioural psychology and marketing and economics.
Last week Radiocentre launched its Optimiser tool, Steve Taylor examines what it can and cannot do for media planners and buyers.
Google has abandoned FLOCs for something called Topics. But how is any of this really helpful for commercial media?
An obsessive focus on targeting is holding advertisers back and damaging brands, writes the joint CSO at VCCP Media.
Consumers don’t like ad-tracking because they see someone else telling them what they’re interested in, warns VCCP Media’s Steve Taylor