Strategy Leaders: Imagine it was 2018 and none of your competitors were using social media. That’s the opportunity that gaming offers today, writes Spark Foundry’s chief strategy and innovation officer.
More Strategy Leaders articles
Having technological access involves a certain level of privilege. Although it’s still new, we may already be in danger of never realising an inclusive metaverse, writes Mindshare’s paid social account director.
Prosperity is no longer a reliable guide to purchasing patterns, writes Wavemaker US’s chief strategy officer.
In a frank press conference at Cannes Lions, jury chair and GroupM CEO Christian Juhl sharply criticised media agencies for lower quality awards entries at Cannes.
When it comes to emerging technologies and how they will impact marketing, how do we heed the cynic’s glass half empty caution, while also embracing the optimist’s glass half full guidance? The realist’s answer is to experiment, scale and repeat, argues Essencemediacom UK’s head of media planning.
Nina Franck explores how to pick and mix campaign measurement tools to best suit business and budgets.
Media agencies should become more like management consultants , focussing on the ‘why’ rather than the ‘how’.
Good-Loop’s head of investment and sustainable media makes the case for how brands can cut carbon emissions from ad campaigns without affecting cost or performance.
It is only through the power of experience that we really understand and develop the true craft of media planning, writes OMD UK’s head of planning.
This year’s winning entry was determined to distribute an idea effectively, rather than allocate a media budget efficiently, writes Laurence Green.