| Maria Iu
The move seeks to minimise fraud by ensuring ads are being seen by real people.
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Women in media, could you possibly share your opinion? But only if you have time, sorry to bother you, no worries if not, thanks so much in advance.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
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Other political figures including Lord Grade, Lucy Frazer and Chris Bryant also offered their visions for the future at LEAD 2024.
Social media companies are preferring to be called “community-based” or “entertainment” platforms. The implication: they collectively have a branding problem.
Columnist Nicola Kemp joins host Jack Benjamin, editor-in-chief Omar Oakes and reporter Ella Sagar to unpack results from Big Tech companies, including Meta, Amazon, Google, Spotify and Snap.
The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.
SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.