While the news industry faces many challenges, the biggest threat is advertisers’ lack of support, says Jamie Credland.
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Bates will lead a team of commercial specialists focused on delivering print, digital and event revenues for Bauer’s publishing brands.
Cass Naylor returns to the podcast alongside host Omar Oakes and reporters Ella Sagar and Jack Benjamin to review the past week’s news in media and advertising.
Right-wing populist media may not have a scaled audience, but it still has influence. Charlie Makin examines what this means for advertising ahead of a record year for elections in 2024.
Q4 2023 net increase represented 11th consecutive quarter of growth, according to the IPA’s latest update.
The scandal is set to run and run, with more subplots to come, from the long-running public inquiry to the fate of some politicians — and the media needs to ensure coverage continues.
There are plenty of opportunities for our industry’s practitioners, writes the editor-in-chief.
Phillips is stepping down after five years as Reach battles with declining online traffic and job cuts.
We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media’s joint chief strategy officer.
At present, just 8% who have used an AI chatbot say they have done so to find out the latest news, but the technology could cut into publishers’ already-depressed referral traffic.