Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.
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Columnist Nick Manning returns to the podcast alongside host Ella Sagar, editor-in-chief Omar Oakes, and reporter Jack Benjamin to discuss the latest results from Netflix and Omnicom’s recent acquisition of Flywheel.
| Maria Iu
UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.
Acast founders Karl Rosander and Måns Ulvestam are looking to popularise a pay-per-article model in Europe and beyond – and believe they have the tech to do it.
While the news industry faces many challenges, the biggest threat is advertisers’ lack of support, says Jamie Credland.
Bates will lead a team of commercial specialists focused on delivering print, digital and event revenues for Bauer’s publishing brands.
Cass Naylor returns to the podcast alongside host Omar Oakes and reporters Ella Sagar and Jack Benjamin to review the past week’s news in media and advertising.
Right-wing populist media may not have a scaled audience, but it still has influence. Charlie Makin examines what this means for advertising ahead of a record year for elections in 2024.
Q4 2023 net increase represented 11th consecutive quarter of growth, according to the IPA’s latest update.
The scandal is set to run and run, with more subplots to come, from the long-running public inquiry to the fate of some politicians — and the media needs to ensure coverage continues.