Host Ella Sagar, editor-in-chief Omar Oakes and reporter Jack Benjamin also examine topics including Origin, ITV’s BritBox sale and February’s box office.
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As part of its TV planning, Electric Glue found that viewers of food content on C4 also over-indexed on travel and property shows.
Brands are rightly asking what the best approach is when it comes to attention, so time to get specific about terms and how to decide which vendors to work with.
Let’s make the time spent at work more purposeful, starting from reducing the number of comms channels we use and embracing different behavioural styles.
The three-year cycle of pitch explosions could be broken in 2024 as advertisers appear to be more “introspective” about what they need, writes the editor.
Rachel Forde and Marco Bertozzi, co-founders of consultants’ collective The Zoo.London, join Ella Sagar to talk about founding a company, misconceptions about consultancy and the senior brain drain in media.
A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.
| Maria Iu
With Freely launching in the coming months, The Media Leader asks the industry what this means for advertisers.
The weekly feature aims to shout about the creative work of media practitioners.
Blackett has spent nearly 29 years at the holding company and has championed greater diversity of business and talent in the media industry.