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Pay.UK’s Current Account Switch Service, has added Twitch to its plan for the first time to target “hard-to-reach young adults”.

With in-housing on the rise and a continued focus on efficiency and targeting, the industry could do better to quantify the value of creativity.

The proportion of women in C-suite positions has marginally increased, alongside a small reduction in the gender pay gap, according to new IPA figures.

The move continues the digital-first media agency’s acquisition spree in recent years and expands its APAC footprint.

After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos’ sales chief for audience measurement.

Q4 2023 net increase represented 11th consecutive quarter of growth, according to the IPA’s latest update.

Mindshare’s futures chief, Sophie Harding, looks back on 10 years of trends forecasting and how this helps us make sense of the future.

A majority of advertising employees think their workplaces “should be doing more” to support wellbeing, new IPA research found.

GroupM’s EMEA and UK CEO urges advertising leaders to commit to mental health and wellbeing support through two dedicated projects.

There are plenty of opportunities for our industry’s practitioners, writes the editor-in-chief.