Ahead of the Future of Brands, Audio and Entertainment conference next week covering this issue, The Media Leader asked brands, agencies and strategists if they thought brands should get involved in these debates.
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The team, which will work on projects network-wide, is headed up by newly promoted chief planning officer Jackie Lyons.
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Ahead of The Future of Audio and Entertainment, The Media Leader asked audio experts on which area they think AI will make its mark most.
To launch the reboot of Alone in the Dark, a haunted house welcomed influencers to experience its eerie atmosphere alongside other marketing activity.