Vodafone has begun an international review of its media planning and buying agency requirements, The Media Leader can reveal.
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How much worse does ad fraud need to get before it gets taken seriously?
Interview: ‘We are whatever we choose to be’, Tim Bleakley at a pivotal moment for an out-of-home sector in recovery.
Classic out-of-home media doesn’t get the “love it deserves”, the World Out of Home Organization’s president Tom Goddard has warned.
Sir Martin Sorrell has insisted demand for digital ad services remains robust this year despite forecasts of an economic slowdown.
Vivid Goliath, the toys ad games company, has appointed Havas Entertainment as its UK media agency of record.
Emmi Caffe Latte has become the latest brand partner for ITV2’s popular youth dating show Love Island.
Audible, Amazon’s audiobook and podcast platform, has appointed WPP media agency Wavemaker to handle its global media planning and buying.
Let’s hope our media industry can do better than our political masters when it comes to cracking hybrid working, writes the editor.
UK media agency start-up Bicycle London is launching an international arm after winning a multi-million pound account.