Please look out for it on your Thursday newsletter from next week. We’ve some exciting plans for the Tuesday edition which will be revealed very soon.
ARCHIVE ▸ Omar Oakes
Are advertisers realising that agency relationships are more important than they realised, asks the editor.
Global continues to lead the commercial pack despite the UK’s biggest radio brands seeing quarterly declines in listening across the board.
Commercial radio overtook the BBC in share of listening for the first time in 23 years, while Radio 1 fell to its lowest-ever Rajar audience.
Interview: The ‘Madison Avenue Manslaughter’ author is writing a sequel chronicling one agency’s attempt to transform itself.
Do advertisers and agencies have the confidence to brand-build on OOH when belts are tightening and the ‘brand vs performance’ marketing divide persists?
As media and advertising companies report their quarterly earnings, no one seems interested in talking about the most important resource of all and why it is in such short supply.
Organic growth was particularly strong in North America thanks to the return of air travel over the last year.
Advertisers want long-term partnerships and are concerned about the ‘missing middle’, but are broadcasters strong enough to face down Big Tech, asks the editor.
Nearly a third of people have borrowed money or used their savings to cover the costs of media subscriptions since the beginning of this year, new data from KPMG has revealed.