Global over-the-top (internet media) revenue for TV episodes and movies are forecast to reach $235bn by 2028 — a 53% increase compared to last year.
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In brief: ITV has launched a campaign to tackle online trolling in which social media users come face-to-face with the people at the receiving end of their abusive comments.
Dentsu and IPG Mediabrands have been announced as new members of the Conscious Advertising Network, despite the latter’s well-publicised media-buying activity for fossil-fuel companies like Saudi Arabia’s Aramco.
Argos has criticised a Reach regional newsbrand’s marketing partner after an “advertorial” article promoting the retailer fell afoul of the UK advertising standards code.
In brief: More than 12 FMCG advertisers, including Unilever and PepsiCo, are now part of the trial for ITV Adlabs’ retail-media solution, Matchmaker.
Thinkbox has commissioned renowned advertising strategist and The Media Leader columnist Laurence Green to produce a study of what prevents advertising from reaching its full creative potential.
RTL Group’s adtech development unit Smartclip has launched a fully programmatic ad break for addressable TV, which would give European broadcasters the ability to target audiences across the continent.
Nadine Dorries’ Friday Night with Nadine chat show on TalkTV did not breach the Broadcasting Code over impartiality rules, Ofcom has ruled.
Scepticism about our institutions, including the press, is not necessarily cause for alarm in a healthy democracy where we want trust in media to be earned.
Vanish, the Reckitt detergent brand, will launch its Channel 4 Diversity in Advertising Award-winning campaign the help of £1m commercial airtime it won as first prize.