ITV’s ‘Would you say it?’ campaign targets online trolls

In brief

ITV has launched a campaign to tackle online trolling in which social media users come face-to-face with the people at the receiving end of their abusive comments.

The “Would you say it?” campaign, which launches during an ad break during the England v Brazil Women’s Football match on ITV1 tonight, will be broadcast across ITV’s linear channels.

It has been developed in partnership with The Cybersmile Foundation, a nonprofit specialising in tackling all forms of bullying and abuse online.

The ads were created by the broadcaster’s in-house creative agency ITV Creative and is part of a wider initiative by ITV to tackle online abuse, with new training materials for people participating in shows produced or commissioned by ITV being launched today.