Tesco Media and Insight Platform has launched a media partnership in which FMCG brands can use Clubcard data to deliver personalised ads on Pinterest.
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Barb Audiences is developing new tools and changes to panel measurement that will potentially reduce the number of shows on niche TV channels being given “zero” ratings.
Viaplay Group’s CEO Anders Jensen has resigned as the Swedish streaming company downgraded its business forecast for this year.
100% Media 0% Nonsense: Media is more important than ever to advertising. But do enough of those working in media really understand it, asks the editor.
In brief: Love Island returns to ITV today and among the latest product-placement deals secured are coffee brand Emmi Caffé Latte, which is taking its investment in the show “to a new level”.
Interview: Brandtech Media founder Nick Emery reveals the strategy behind the Jellyfish acquisition and how advertisers pay for media will change.
In brief: Netflix, Amazon Prime Video and Disney+ have seen small quarterly drops in the number of UK homes with access to their services, latest data from Barb Audiences has revealed.
In brief: Channel 4 and Lloyds Bank have have pledged to award free TV airtime to businesses owned by Black people.
ITV will offer advertisers a free ad campaign measurement service as part of a range of measures designed to help advertisers prove the effectiveness of TV’s contribution to a brand’s sales.
In brief: Indie media agency Bountiful Cow has appointed Alex Sayliss as planning partner in a newly created role for the agency.