Emmi Caffé Latte takes Love Island activity to ‘next level’
In brief
Love Island returns to ITV today and among the latest product-placement deals secured are coffee brand Emmi Caffé Latte, which is taking its investment in the show “to a new level”.
Emmi Caffé Latte was a partner last year and or series 10 the brand will be stocked in the villa’s fridges for islanders to drink throughout the show, which airs on ITV2 and ITVX.
Indie media agency Electric Glue brokered the deal and CEO Pippa Glucklich said last year’s partnership resulted in a 10% increase in new households buying the product.
“The show delivers high saliency and engagement for its commercial partners — and onscreen product placement will take this to a new level,” she added.
