Channel 4 and Lloyds Bank gift £500k airtime to Black entrepreneurs

C4 and Lloyds gift £500k airtime to Black entrepreneurs
In brief

Channel 4 and Lloyds Bank have have pledged to award free TV airtime to businesses owned by Black people.

The Black in Business initiative will give up to five Black-owned businesses airtime worth £100,000 and a free bespoke ad, as well as marketing and business support in partnership with the social enterprise Does.

Research commissioned by Channel 4’s commercial arm 4Sales revealed in February that Black entrepreneurs face more obstacles setting up and running their businesses than their white counterparts.

A further five shortlisted businesses will receive a £3,000 Rising Star grant from Lloyds and Jamii, an online discovery platform for Black creators.

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