Direct Line, The Audience Project and Little Dot Studios took part in the ‘Great Measurement Transformation Debate’ at Mediatel’s Future of Brands. 

BARB’s Justin Sampson calls for the participation of online streamers in the next stage of development for the UK’s TV audience measurement body..

Putting a TV ad on a different screen isn’t enough. Every channel across the ecosystem has to have a clear role, strategy and part to play.

There is no better way of getting the funding needed to finally give advertisers the control in media they deserve.

A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

ITV, Channel 4 and Sky plan to collaborate much more to “take the fight to digital”, a TV industry conference has heard.

MediaCom’s UK head of planning reveals his professional New Year resolutions in the hope that others will share his aspirations.

To make unified measurement on CTV a reality, the focus needs to be on bringing players together from the CTV-first side.

Even though the UK has BARB measurement data and Cflight and Project Origin in the pipeline, we are still behind the US in their campaign measuring abilities, the Future of TV Advertising Global heard today.

All the data shows both humour and ad effectiveness are in decline. But why is this happening, and how can we change it, asks Hearts & Science CSO Simon Carr