MediaCom’s head of planning states the case for relevance as an antidote for the debate around the benefits of personalisation.
Seedtag and Nielsen’s ‘Building Consumers’ Connections Through Contextual’ report does a disservice to the existing literature, argues MediaCom UK’s head of planning.
TV has never been as effective, but is under threat. How should advertisers navigate this ‘AV paradox’?
James Parnum, partner at MediaCom UK, sets out the three rules of data for successful growth strategies