ITV CEO Dame Carolyn McCall speaks with editor-in-chief Omar Oakes at The Future of TV Advertising Global in London about the challenging state of the TV ad market and future plans for ITV and ITVX.

Interview: ITV CEO Carolyn McCall spoke about the launch and future of ITVX, being ‘a national champion’ and going after digital spend.

Feature: Addressing media buyers, advertisers and journalists, ITV executives had a lot to say and even more to tease for 2024.

ITV is on course to greatly improve on last year’s streaming numbers despite usage on ITVX showing a slowdown in recent months.

In brief: ITV’s relaunched streaming service will advertise on Deliveroo Media and Ecommerce for the next eight weeks.

In brief: ITVX, the streaming service launched by ITV last December to replace ITV Hub, has recorded over one billion streams, the broadcaster has revealed.

In brief: Domino’s has renewed its sponsorship of ITV’s streaming platform following the launch of ITVX in December in a two-year deal struck by Havas Media Group UK.

In brief: ITV’s free ad-funded streaming services recorded a 55% increase in streaming hours between 8 December 2022 and 7 January 2023 compared to the same time last year.

In brief: ITV’s interview with Prince Harry, Duke of Sussex, gained an average of 4.2 million viewers across ITV1 and the ITVX streaming platform

ITV’s newly launched streaming service, ITVX, attracted 66.5 million streams in its first week, an increase of 138% year-on year.