ITVX joins Deliveroo ad platform

ITVX joins Deliveroo ad platform
In brief

ITV’s relaunched streaming service will advertise on Deliveroo Media and Ecommerce for the next eight weeks.

ITVX will be the second non-grocery brand to advertise on the food delivery app’s order tracker page after Sky Glass.

It has also sent a nationwide branded advertising email to 800,000 Deliveroo customers and a branded push notification and in-app pop-up to 600,000.

ITV’s media agency EssenceMediacomX booked the strategy and activation.

Deliveroo launched its ad platform last year with Criteo, offering brands the option to advertise across its app and website, as well as its social media, email and push notification campaigns.

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