ITV is garnering praise for its domestic programming as it battles a tough TV market, while the BBC takes a more internationalist approach.

SVOD has reached a saturation point, presenting opportunity for linear TV as it continues to adapt and innovate.

Sale of its 50% stake could allow ITV to explore more licensing opportunities.

Does anyone actually do ‘advertising’ any more, asks the editor.

Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.

Omar Oakes doesn’t get why some parts of the media industry have systems for pre-approving what ads are fit to publish when others don’t.

Everyone TV, the organisation developing Freely, also revealed UKTV is joining the project.

The post-Covid economy is flat and stagnant, and yet media budgets are buoyant. This industry may be “winning the argument”, but there lies a danger within, writes the editor-in-chief.

Digital commerce will change the face of the marketing industry and Omnicom has gone for a land grab in this fast-expanding sector. 

Analysis: The broadcaster increased its share of linear channels by 5%.