ITV, Channel 4 and Sky plan to collaborate much more to “take the fight to digital”, a TV industry conference has heard.
We need advertising to continue to play a huge role in how we pay for media, but how that happens needs to change, writes the editor.
ITV charts a course for diversity – but can director of television Kevin Lygo resist the urge to step on the message, asks Stephen Arnell.
This week’s news digest was dominated by events in Ukraine and Russia, while TikTok and Spotify announced big sponsorship news and Nielsen’s acquisition was finalised.
While the international iteration is said to be keeping its head above water, the tea leaves don’t look good for the UK version.
Britbox UK managing director, Will Harrison, will step down from the streaming service ahead of the launch of ITVX.
Introducing today’s digest of stories from around the media world, updated by The Media Leader team to ensure you’re 100% up-to-date.
While the UK TV ad industry celebrates record adspend in 2021, the reality for media organisations in Ukraine and Russia could not be more different.
Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.
Product placement is increasingly becoming part of the media mix, with threats to the traditional carriers of advertising causing marketers to expand their portfolio with new ways to target their audience. According to US research company, PQ Media, the product placement market is predicted to reach $6.94 billion by 2009, increasing at a compound annual… Continue reading Major New Research Into Product Placement Commissioned