Subway launched a fully interactive 3D billboard where people could build their dream subs live on-screen.
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Mochi ice cream brand, Little Moons, has adopted an “impact over optimisation” approach to its media planning to create longer term brand impacts.
Mediahub’s Ross Jenkins believes his media agency may have found a way for brands to potentially save millions via a new technology developed in-house.
Watch: Kepler’s Karinna Maldonado discusses why advertising and media agencies need to become more like universities to develop and retain staff.
Actionable audio ads have only been active for around two years, but are already revolutionising how brands communicate with their audiences.
Advertisers want long-term partnerships and are concerned about the ‘missing middle’, but are broadcasters strong enough to face down Big Tech, asks the editor.
When used correctly, brands can leverage music and sound to create powerful, positive associations within their audience, The Future of Audio Europe heard.