CFOs are becoming more important in the decision-making process for connected TV vendors, according to a leading executive at Imax.
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Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now “front and centre” of CTV conversations, having been on the periphery just three years ago.
Ruth Cartwright says the UK’s set-up for trading TV and video is hampering Sky as it competes with global streaming giants.
Free ad-supported TV is growing much more slowly in Europe than the US because of the continued strength of regional broadcasters, according to a leading TV market analyst.
TV operators face a “creative tension” with global digital platforms because of their structural approaches to regional versus global ecosystems.
Yannick Bolloré, chair of Havas’ parent group Vivendi, speaks to Omar Oakes about the company’s financial earnings and its plans for 2024.
| Maria Iu
The brand is targeting specific audiences in north-west Barb region.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
Richard Bon, UK MD and Europe commercial lead at OOH company Clear Channel, hopes 2024 will be the year that the media industry puts “talent over technology”.
While magazine publisher Future has committed to not using AI to write content, it has been busy on plans to use the technology as a “co-pilot” for editors.