Watch: Kepler’s Karinna Maldonado discusses why advertising and media agencies need to become more like universities to develop and retain staff.
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Video: Amid a looming recession and high media inflation, how excited are brands really about ads on Disney+ and Netflix? Wake The Bear’s media director speaks to The Media Leader.
Actionable audio ads have only been active for around two years, but are already revolutionising how brands communicate with their audiences.
Advertisers want long-term partnerships and are concerned about the ‘missing middle’, but are broadcasters strong enough to face down Big Tech, asks the editor.
When used correctly, brands can leverage music and sound to create powerful, positive associations within their audience, The Future of Audio Europe heard.
Despite growing radio audiences, why would advertisers shun the medium in favour of more measurable and trackable digital avenues?
Radio’s live format creates a genuine feeling of community that can drive positive outcomes, Magic Radio’s presenter Emma B told The Future of Audio.
Audio advertising is increasingly being seen as a credible way for brands to reach gamers, but what is the right way to go about it?
Now that contextual advertising is seeing a resurgence, and personalised ads are facing more scrutiny, how do the two approaches compare?
Are marketers creating unnecessary limitations for themselves by sticking to the 60/40 media split?