Not only must we build igloos to protect us from this data blizzard, we can use data to build them too.
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What are media agencies telling the next generation of strategists?
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Focus on your long-term value equation over short-term price cuts, or you risk eroding loyalty and inflicting lasting damage.
Putting spend into minority-owned channels that are leading and credible is a trick that too many brands have missed for too long.
Channel 4 is that rarest of things: a textbook example of a brand leading a business rather than a business operating a brand.
The implications patterns are striking to both brands and those intending to integrate attention as a key metric of ROI.