UK creators would lose valuable international engagement should a US TikTok ban come into effect, potentially impacting the scale of future brand deals.
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Whatever happened between Michael Kassan and UTA, the great dealmaker’s acrimonious exit marks the end of an era for the industry’s so-called power brokers, writes the editor-in-chief.
Understanding the environmental impact of both print and digital advertising is crucial for brands to make sustainable choices that benefit consumers and society.
Younger viewers are spending more time watching social video. Broadcasters are leaning in to short form to lure them back in the long term.
Mail Metro Media’s chief revenue officer sits down with Jack Benjamin to discuss the publisher’s multimedia strategy in what is a key year for politics and sport.
Remember 2017’s headlines on brand risk? Until we make sustainability business-critical, a similar moment could be coming for carbon-heavy digital media investments.
A Pinterest campaign that utilised Mediahub’s new tool saw significant brand uplifts while reducing carbon emissions.
| Maria Iu
The Media Leader asked a selection of leading industry figures, including some of our own Top 50 Women Gamechangers in TV: how will you inspire inclusion in your team this year?
The organisations are asking police to take the issue of online violence against women journalists more seriously through improving reporting practices and communication.
A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.