Network media-buying groups Interpublic Group (IPG) and Havas have reportedly recommended its media agencies should pause buying ads on Twitter for at least one week.
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The big question for Twitter is what sort of content will Elon Musk permit or promote on what increasingly looks like a personal plaything?
In brief: Twitter is planning to let go of a quarter of its workforce as Musk orders engineers to revive the TikTok competitor.
Labour leader Sir Keir Starmer says Labour will take a different stance on big tech platforms paying for news content.
In brief: BeReal has been installed more than 53 million times across the App Store and Google Play.
In brief: Musk also announced that no major changes to content moderation or account reinstatements would occur until a ‘content moderation council’ convenes.
It’s hard to see how Twitter succeeds with Elon Musk at the helm. And yet this takeover is an opportunity to reset advertisers’ relationship with social media, writes the editor.
Elon Musk has reportedly fired Twitter’s CEO Padrag Agrawal after completing his takeover of the social media company.
In brief: Meta’s quarterly revenue was down 4% year-over-year to $27.71bn, according to its latest financial results.