In the emerging community economy, brands can serve as the reason and the means through which people connect.
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Analysis: After a tough year for Facebook, Instagram and WhatsApp, Mark Zuckerberg is talking less about the metaverse and more about issues closer to advertisers’ hearts.
The UK ad market will grow by 3.8% to a total of £36.1bn in 2022, according to the latest quarterly Advertising Association/Warc Expenditure Report.
In brief: TikTok employees reportedly intervene to hand-pick videos to boost their distribution, a process known internally as “heating”.
In brief: the layoffs are equivalent to about 6% of its global workforce.
Paid advertisements and social media posts spreading false or misleading claims about the climate crisis spiked in the lead-up to and during COP27 in November.
Can AI-enabled tools help to provide suitability at scale on social platforms?
Meta has announced it will remove gender and engagement with posts as ways to target teens on Facebook and Instagram from February.
In brief: Twitter has made additional cuts to its trust and safety team, affecting at least a dozen employees in Twitter’s Dublin and Singapore offices.
In brief: Meta Ireland has been issued two fines totalling €390m by the Irish Data Protection Commission for breaching EU GDPR rules when providing personalised services and behavioural advertising.