More Social Media articles

In brief: Miroma Group has bought a majority holding in former Manchester United captain Gary Neville’s content company Buzz16.

At best campaign KPIs can be effective, but at worst they are useless and misleading. How should you choose what is right for your campaign? 

Strategy Leaders: If advertisers do not redefine what ‘peak’ is in the changing media landscape, they risk missing opportunities to reach engaged audiences.

Over 6 million people in the UK and nearly 59 million people in the US use social media influencers on TikTok, Instagram, and Facebook for health information.

As society seems to prize the young, brands should not ignore their struggles and need to adjust their messaging and media accordingly in the long-term.

In brief: Redditors’ own response to the news has been broadly negative, with many users expecting a worse user experience.

In brief: the feature will no longer be available beginning 16 March.

In brief: Marne Levine has announced she will step down from her role as Meta’s chief business officer next week.

Steve Hatch, VP for Northern Europe at tech giant Meta announced on LinkedIn and Facebook he would be leaving the company later this year.

In brief: TikTok has become the UK’s most downloaded app, according to research from social-media marketing agency We Are Social.