TikTok has become the UK’s most downloaded app, according to research from social-media marketing agency We Are Social.
The Digital 2023 report found that social media adspend increased by 25% year-on-year in 2022, while the UK’s 57 million social-media users spent an average of nearly two hours each day on social platforms.
TikTok was the number-one downloaded mobile app last year (up from third in 2021), followed by WhatsApp, Vinted, BeReal (a new entrant in the top five) and the NHS app.
Meta boasts the most-used platforms: WhatsApp (used by 73% of UK monthly active users aged 16- to 64); Facebook (71%); and Instagram (56%).
