Is TikTok building the new shopping mall?

Is TikTok building the new shopping mall?
The Media Leader Podcast

Kris Boger, general manager, UK, global business solutions at TikTok, talks to Omar Oakes about how and why this social media platform is going big on commerce, what advertisers and agencies are asking TikTok as they try to make sense of this platform, and whether questions about TikTok parent Bytedance’s Chinese ownership are fair.

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The Media Leader Podcast launched in October and has featured interviews with ITV CEO Carolyn McCall, BARB CEO Justin Sampson, Omnicom Media Group head of futures Phil Rowley, and Route Research CEO Denise Turner.

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