The Media Leader asked agency leaders how they have helped brands approach media during the festive period differently if they cannot compete with major retailers and supermarkets pound-for-pound.
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There’s a big difference between being relevant to people and personalizing your communication, writes SocialChain’s group strategy director.
At last month’s Future of Gaming event in London, host Jack Benjamin took the stage alongside Shay Thompson to chat about her views on the gaming market.
TikTok head of measurement for Europe & Israel Steve Lockwood argued for a more holistic view of measurement he dubbed ‘outcome-based measurement’ to replace attribution.
Jack Benjamin is joined by Omar Oakes and Nicola Kemp to discuss hybrid working pressures and why TV advertising has suffered this summer.
The media landscape looks more competitive in the coming years and this should mean a renaissance for advertising, writes the editor-in-chief.
Culture Secretary Lucy Frazer and Shadow Culture Secretary Thangam Debbonaire have set out competing visions for how they will even the playing field between publishers and tech companies.
Analysis: Threads’ nearly 100 million MAUs after three months dwarfs Mastodon and Bluesky’s userbases.
Host Jack Benjamin is joined by reporter Ella Sagar and editor-in-chief Omar Oakes to discuss this quarter’s Rajar figures and earnings results for Spotify, Netflix, and media agency holdcos.
The UK’s digital ad market grew 5% year-on-year in the first six months of 2023, led by double-digit growth in video ads.