UK advertisers plan to increase spend on programmatic digital out-of-home by an average of 31% in the next 18 months, JCDecaux’s tech platform has found.
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Faux OOH could complement Foundational and Special OOH activations, but it’s not quite the same thing in some powerful, if subconscious, ways.
TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. Meanwhile, consumers say they prefer in-person ad experiences.
Outsmart, the trade body for the OOH advertising industry, found digital and classic revenues grew by 6.1% and 2.4% respectively across H1 2023.
Fake ads are not something we should tolerate unless advertisers own up to them and accept the risks of dishonesty, writes the editor.