Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.
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In brief: Paramount Pictures has used Ocean Outdoor’s DeepScreen® 3D technique to promote new action film Transformers: Rise of the Beasts.
Retail media has been making headlines over the past year for its growth in spend, new retailers entering the space and new cross-media partnerships.
Rachel Sutton reveals what skill she learned in lockdown, the phrase she keeps hearing from clients and what she would tell her younger self.
The not-for-profit company has a new visual identity, supported by a broad media campaign across ATL and digital channels.
In brief: the bagel brand will run 3D creative across select Global-run digital gateway screens at London Waterloo and Kings Cross St Pancras.
Outdoor media owners are running Coronation and charity campaigns over the long weekend.
We are in danger of breaching the unspoken contract with our audience that we will co-fund media in return for licence to communicate on advertisers’ behalf, warns Laurence Green.
The creators of cosmetics brand Maybelline’s nationwide 3D out-of-home have hailed the world’s biggest campaign of its kind for outdoor creative that appears to pop out of the screen.
In brief: Ocean Outdoor as appointed Marie Le Hur as its marketing director for its UK business.