Route data points to a solid case for extending the time people have to cross the road, with implications for both safety and out-of-home advertising.
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JCDecaux registered 7.8% organic growth to reach €1.59bn adjusted revenue in the first six months of 2023, according to its latest financial results.
Outdoor media owner Global now offers advertisers the option to add 3D anamorphic designs to its large format roadside screens.
The outdoor media owner is looking to help brands use digital out-of-home to grow their Gen Z audiences.
Budweiser and Weetabix are among the first major brands to launch nationwide multichannel campaigns during a period of “late money” being spent on TV in the UK this summer.
Ocean Outdoor’s new “Headliner” digital out-of-home package offers a way for brands and agencies to leverage cinema and TV ads in an outdoor environment.
In brief: This marks the first time the World Out of Home Organization (WOO) Global Congress has been held in South-East Asia.
JCDecaux UK’s head of programmatic shares what is holding back industry growth and what the next steps towards transformation are.
TV advertising spend in the UK is expected to decline by 3% this year amid “tightened budgets”.
JCDecaux’s public-access defibrillators at outdoor screens have been used more than 500 times in 16 UK cities.