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World Out of Home Organisation 2024 goes to Hong Kong

World Out of Home Organisation 2024 goes to Hong Kong
In brief

The next World Out of Home Organisation (WOO) Global Congress, one of the globe’s largest events for outdoor media, will take place in Hong Kong next June.

This follows regional events held in Kuala Lumpur, Malaysia and Dubai,  in 2022 and this year’s Global Congress in Lisbon, which attracted a record 525 delegates.

Outgoing WOO president Tom Goddard (pictured, above), who will be stepping down next year, said: “Markets including China, Korea and Japan are seeing some of the most dramatic and positive transformations in global Out of Home.”

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