TikTok’s growth numbers demand advertisers’ attention – the effectiveness opportunity is too great.
More Strategy Leaders articles
Not only must we build igloos to protect us from this data blizzard, we can use data to build them too.
With the targeting capabilities available now, a less blunt media strategy can be more effective.
Does the creative or the media platform drive and hold your attention, asks Karen Nelson-Field in her latest Attention Revolution column.
A behavioural science view on Elon Musk’s Twitter takeover.
What are media agencies telling the next generation of strategists?
Digital audio can be turned on very quickly and brands without ad agencies can benefits audio vendors producing creative in-house.
Focus on your long-term value equation over short-term price cuts, or you risk eroding loyalty and inflicting lasting damage.
Putting spend into minority-owned channels that are leading and credible is a trick that too many brands have missed for too long.
Channel 4 is that rarest of things: a textbook example of a brand leading a business rather than a business operating a brand.