As consumers’ budgets are squeezed further by hikes in streaming prices, brands need to think “radically” about opportunities to retain customers in addressable AV.
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In the context of slower economic growth and rising input costs, retail media spend growth represents a further headwind for brand owners.
Customer experience and media are becoming increasingly intertwined, and both must operate in tandem to create more valuable and relevant experiences.
Most copy is forgettable when it is both unremarkable and wedged cheek by jowl amongst other insistent messaging. Space is an advertiser’s best friend.
There has never been a more important time to stay attuned to your customers through a flexible research approach.
Brands need to go back to their core utility to find their higher purpose or risk becoming irrelevant.
Attention science tells us that attention is for selection for action: it’s about keeping us alive, writes Mike Follett.
Testing shouldn’t be a ‘nice-to-have’ — it should be an intrinsic part of your media plans with protected time and investment.
Chief media officer is a big job and somebody has to do it for advertisers, argues Nick Manning.
‘Good enough’ is not an option over excellence. It’s time to graduate to the next level, writes Prof Karen Nelson-Field.