Creating a sustainable but effective media plan is possible, but it requires balancing emissions, efficiency, and scalability.
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All the exciting stuff happens in much smaller windows of time. The same applies to sustainability: having a single message all year round won’t work.
Strategy Leaders: Navigating economic volatility requires understanding the evolving digital market and making strategic investments.
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Anti-knife crime charity The Ben Kinsella Trust has launched a campaign for Mother’s Day with Clear Channel UK using AI machine learning.
Steve Taylor reviews Richard Shotton’s latest book on the overlap between behavioural psychology and marketing and economics.
Strategist Simon Carr looks at the changing pace of cultural exchange, and how this might impact the creation of new and unique ideas
Research suggests that the majority of planners think so. But a publication set to be released by the Advertising Association’s Credos think tank suggests otherwise…
A booming and evolving global sports industry requires uncomfortable changes and a provocative approach to embrace the new way and thrive.
If we really want to get tasked with solving problems rather than delivering prescribed outputs, then we need to get much, much better at diagnosing problems. But how, asks Havas Media’s strategy head.