In times like these, it’s not so much about what a brand is marketing, but more how a brand is marketing.

Being early and flexible is the key to planning media during a festive season with a cost-of-living crisis and a World Cup around the corner.

Testing shouldn’t be a ‘nice-to-have’ — it should be an intrinsic part of your media plans with protected time and investment.

In the latest of this digital media planning series, we’re going to examine testing.

In the latest of this digital-media planning series, we’re going to fiddle about with another lever to improve performance: the cost per acquisition.

At some point, sustained increased investment in a certain tactic will become inefficient. But how do you ensure budget is being optimised?

Each month until the end of the year, this series will guide you through performance planning and budget optimisation.

Each month until the end of the year, this series by The Kite Factory’s search director will guide you through performance planning and budget optimisation.

When brands overlook the tainted nature of their insights, huge investments can be made in red-herring trends

The Kite Factory’s Niki Grant considers herself to be a ‘differently-abled’ individual. Here, she shares some of her daily challenges