UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.
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New RTL AdAlliance research compared attitudes towards video content between 11 European markets and the US for the first time.
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Advertisers will now be able to target their spots through more categories, 18 off-the-shelf audiences as well as custom audiences.
The integration will include reports against more than 500 audience segmentations across the video-sharing platform.
The Wall Street Journal, along with sibling titles Barron’s and MarketWatch, will join the UK publisher alliance.
The media owner announced the roll-out of a new cookie-free measurement solution at The Future of Audio and Entertainment.
Wavemaker ECD Ann Wixley and Bloomberg’s Duncan Chater join Omar Oakes to explore breakthrough thought-leadership solutions and building valuable custom content that promises to convey your brand’s unique value proposition through the art of storytelling.
Simon Myciunka was among those who shared his thoughts on what introducing ads to the BBC could mean at The Future of Audio and Entertainment.
| Maria Iu
Ryan Afshar, head of publisher and programmatic platforms (international), calls for more collaboration in the connected TV sector.