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Maria Iu
LG Ads eyes 'huge opportunity' for TV home screens
![Watch: LG Ads eyes ‘huge opportunity’ for TV home screens Watch: LG Ads eyes ‘huge opportunity’ for TV home screens](https://the-media-leader.com/wp-content/uploads/2024/04/ryan-afshar-site-clip-750x492.jpg)
Ryan Afshar, head of publisher and programmatic platforms (international) at LG Ads, calls for more collaboration in the connected TV sector.
Speaking to The Media Leader, he also explains why a leading TV manufacturer like LG is developing its software user experience and its advertising platform, which leverages data from customers.
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Afshar says: “We see the home screen has a huge opportunity, underpinned with our proprietary data that we have as an operating system and an OEM.
“That’s really, I think, exciting, because it’s the first ad that someone sees… not only does it provide an opportunity for advertising, but it’s also an opportunity to help discoverability of content, which is a huge challenge for the content owner and, of course, the viewer.”
Recorded at Connected TV World Summit (March 2024). Find out more about the event here.
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